Stores

Every store runs it a little differently

Sales, service and staff retention vary from store to store. Ask the people on the floor what is behind the numbers

Four ways to use OREY in stores

Illustrative example for hair salons

Store performance

Shampoo upselling rate

Find why some salons sell more shampoo

Compare product visibility, onboarding, incentives and how stylists recommend shampoo

What we would ask
How do you decide whether to recommend a shampoo?
Illustrative example for stores

Process & gap mapping

On-shelf availability

Refill empty shelves from backroom stock

Trace the replenishment routine store by store and test the handover that works best

What we would ask
A shelf is empty but stock is in the back. What happened?
Illustrative example for stores

Explore a topic

New store concept

Refine a store concept before rollout

Hear where layout and staffing routines clash with the new concept on the shop floor

What we would ask
Where does the layout make your job harder at peak time?
Illustrative example for stores

Continuous listening

Employee turnover

Why are staff leaving some stores?

Compare staffing, manager support and peak-hour pressure, then test a local response

What we would ask
What would have made you want to stay in this store?

In anonymous studies, answers are reported only in groups How this works

Where should we listen first?

Start with your store teams