OREY
Warehouse location decision
Illustrative data and paraphrases
Explore an issue / Location decision

Where should the next warehouse go?

Hear the constraints that a map or cost model cannot show on its own

Four functions heard

Emerging view

The west corridor deserves a closer look

Drivers favour routes that avoid the city crossing, while warehouse teams need enough room to operate

What the functions agree on

Access matters more than distance alone

Travel time changes sharply at peak hours

Decision to test

Compare two shortlisted sites

Check route time, hiring reach and operating space together

Locations in the discussion

Trade-offs to validate
WCNRoute access matters alongside distance

Hear each function

Open to see the reasoning

Themes raised

CongestionLoading accessShift flowDelivery windows

Function detail

Drivers

Getting out of the city at the right time matters more than a short line on a map

Closer to the city sounds good, but crossing it at 7 a.m. costs us the whole advantage
A direct route onto the ring road would make the first delivery much more predictable
What to checkCompare real peak-hour routes from the two shortlisted sites
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